Shephali Bhatt
Nov 26, 2011

Your weekend reading list

Future Generali's Abraham Alapatt is reading Naqvi's Home Boy. What is your pick this weekend?

Your weekend reading list

This week we caught up with Abraham Alapatt, head – marketing, brand and corporate communications, Future Generali India Insurance, and asked him what is his reading plan for the weekend. Alapatt is reading H M Naqvi's novel titled 'Home Boy'.

It's not always amusing to know the plot before one picks a book, sometimes a title is alluring enough, and at times, it's a book review that does the trick. So, let us see what 'Publishers Weekly' had to say about the book:

“Naqvi’s fast-paced plot, foul-mouthed erudition and pitch-perfect dialogue make for a stellar debut.”
—Publishers Weekly 

Source:
Campaign India

Related Articles

Just Published

16 hours ago

Brands hitch a ride on Rath Yatra's AI bandwagon

From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.

17 hours ago

Scroll-stopping or scroll-past? The 2.5-second ad ...

As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.

17 hours ago

CloudTV enters India’s CTV ad market with Magnite ...

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.