Thomas Cook (India) has launched a TVC as part of the ‘Holiday sorted hai’ campaign conceptualised by L&K Saatchi & Saatchi. The campaign was launched on 29 April and will run through May.
The film begins with a male protagonist at the waiting lounge of an airport at night. He mentions that his flight is a bit delayed. He narrates, sounding positive, that he had to make ‘only 4 to 5’ trips to get the visa, while the visuals show him and his wife having a stressful time in the line outside the visa office. His positive sounding narration continues about booking flights, which he says he had to work hard just a little bit to book. While the visuals show him having a very animated altercation at the booking counter. Next, he mentions that their accommodation is ‘almost booked’. Post this, he narrates how ‘thrilling’ it was for the couple to get the forex amount, which in reality they procured from a man, under a bridge. The ad film shifts back to the protagonist at the airport as he states how close this vacation, which is yet to begin, has brought him to his wife. The wife, seated far away from him, casts an angry glance. The film ends with a voice over inviting viewers to visit thomascook.in for every travel need.
Abraham Alapatt, chief innovation officer and head – marketing and service quality, Thomas Cook (India), said, “Thomas Cook India is one of the most trusted brands in India. Over the years we have sustained the image of the brand through quality services and carefully crafted communication strategies that focus on making travel a painless experience. We believe that the speed and simplicity of our online platform thomascook.in and the convenience and reassuring comfort of our extensive offline network – for personal interaction, personalisation and peace of mind – helps us to address travel customers' needs right across the spectrum (from pure online to pure offline) and most significantly for every stage in between, where we believe the real market opportunity today lies!”
Debarjyo Nandi, vice president, client servicing, L&K Saatchi & Saatchi, said, “Thomascook.in is the ideal destination for all holiday needs given the fact that they are experts and assist with end-to-end travel-related services. The idea for the TVC was to look at the extremities that exist between what some people still do vs. what they should ideally do, to bring to life Thomas Cook India's core proposition and promise of ‘Travel Smooth’.”
The campaign will run on Hindi and English GECs, besides news, infotainment and movies channels. It will also be seen on PVR Cinema screens in metros and select cities. The campaign is being promoted through Hotstar during IPL in addition to leveraging YouTube, Twitter and Facebook.
Client: Thomas Cook
Creative agency: L&K Saatchi & Saatchi
Creative team: Rahul Nangia, Ruchika Parab, Clyde Galbao, Shahid Shehzad
Account management: Debarjyo Nandi, Siddharth Matalia, Vinita Kotian
Production house: Hundred Frames
Chief creative officer (L&K Saatchi & Saatchi) and director: Rahul Nangia
Producer: Prashant Sampath, Umesh H.Patel
DOP: Sylvester Fonseca
Post house: Famous
Editor: Abhilesh Shivalkar
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