This week, we checked with Happy’s Kartik Iyer on his choice of weekend reading
Karitk Iyer, founder, Happy Creative Services shares what he read recently.
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The latest ad films and campaigns from brands like ITC India, IGP, Amazon MX Player, Royal Enfield, UNESCO, Fenesta, The Sock Street, India Gate, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins news from RVCJ, Triooh, Global Music Junction (GMJ), Salt Media, Ogilvy, Manchester United Football Club, Symphonies Life, Prayag India, and many more.
The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.
To truly connect with Gen Z, brands must move beyond virtue signaling and display genuine commitment to their stated values through actions, says Quantum Consumer Solutions associate.
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