Campaign India Team
Jun 18, 2011

Your Weekend Reading List

22feet’s Brijesh Jacob shares his recommendations for this weekend

Your Weekend Reading List

This week, we asked Brijesh Jacob from 22feet to share two books that he would recommend adlanders for their weekend reading. He says:

 

Go Kiss the world – Subroto Bagchi

I had heard of MindTree but never about Subroto Bagchi. That is till my business partner Deepak Nair got me an autographed copy of ‘Go Kiss the World’, and has been a fan, ever since. It is a no-nonsense book. No flowery language, unnecessary use of prose or needless citing of examples.
As an entrepreneur, more often than not, all you need is assurance and Subroto Bagchi’s storyt does just that. A must-read for every young professional and aspiring entrepreneur! So if you decide to stay in during this weekend, here is some interesting company. 

The Puma Story - Rolf-Herbert Peters

Perfect reading companion for this weather. You won’t feel like hitting the gym or anything else fitness related, so what better way to keep your mind in a sporty mood. Yes, I did know about adidas and puma being brothers but this throws open a whole new angle to brand, I so dearly love.
Definitely a one-sitting read (Depends on how long you can sit :-)) and will certainly make you look at the next set of Pumas differently.
 

Source:
Campaign India

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