Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Dec 07, 2012
‘You have to hit certain benchmarks for advertising to be effective’
Anil Jayaraj, CMO, Pidilitie Industries, tells Pooja Ahuja Nagpal the method behind the magic of Fevicol’s advertising, and the special bond with agency partner Ogilvy & Mather
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Media
Sep 17, 2021
Viacom18 gets Anil Jayaraj onboard as CEO - Sports
Marketing
Dec 21, 2013
Thinks they like: Anil Jayaraj
Advertising
Jan 19, 2015
Vivek Sharma joins Pidilite Industries as CMO
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
6 hours ago
Omnicom's new structure: Here's who leads APAC
Omnicom leaders rise to the top of the pecking order as details about new leadership across India, Australia and New Zealand emerge.
Marketing
6 hours ago
How to be GEO-ready in 2026
The future of discovery won’t be a search result. It will be a conversation, one where AI decides whose voice to amplify.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
7 hours ago
Senco Gold & Diamonds launches new wedding ...
The campaign captures a bride's emotional journey as she prepares for a new chapter, highlighting the intimate relationship between bridal jewellery and personal expression.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
7 hours ago
Huggies India spotlights wetness issue with new ...
This character was designed to personify the unseen wetness that can cause discomfort to babies.
