Campaign India's December series in which industry leaders talk about a surprising moment from 2018 and an expectation from 2019 continues.
Here's what Amit Kekre, national strategy head, DDB Mudra Group, had to say:
A surprising moment from 2018
The landmark 377 judgement.
While efforts to bring it down had gathered considerable momentum over the years, one did expect the 377 dialogue to drag further. Especially in the midst of what seemed like a measured-conservative majority, the speedy and sure dissolution of the archaic section 377 did come as a delightful surprise.
A prediction for 2019
The year of investing in equality: While most may think of the 377 verdict as relevant only to the LGBTI+ community, in its truest sense, it serves as a torchbearer of a more liberal and equal national discourse. People, regardless of their gender or sexual orientation will be rewarded and acknowledged with more and equal recognition. Companies, brands, governments will take disproportionate measures to continue reducing gender gap at workplace. A number of Indian corporates will be announcing more women as leaders, successors.
Year-ender 2018: 'Political stability post elections is very critical for the growth of the industry'
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