Campaign India Team
Apr 28, 2022

TBWA\ India appoints Amit Kekre as chief strategy officer

Replaces Satish Krishnamurthy who has moved to Interbrand as CSO

Amit Kekre
Amit Kekre
TBWA\ India has announced the appointment of Amit Kekre as chief strategy officer. Kekre replaces Satish Krishnamurthy, who has moved within the Omnicom Group to Interbrand India as chief strategy officer.
 
Kekre was national strategy head at DDB Mudra Group. He joined the agency in 2011 from Grey.
 
Govind Pandey, chief executive officer, TBWA\India, said, “Amit is an exceptional leader and an impressive strategist. His ambition to discover and understand goes well beyond the books, tools and processes. Amit will be responsible for developing and executing an elevated strategic approach across our planning department, while working closely with the agency’s portfolio of brands.”
 
Kekre is the chairperson for the India chapter of Open Pride, Omnicom’s ERG for LGBTIQ+ community at workplace and will continue to lead these chapters from TBWA.
 
He said, “We live in times when the question of growth cannot afford to be linear, it must be discontinuous. So must be the ways to achieve it, we need a fundamental shake up from comfort zones – of how we see our brands, our businesses, the consumers they serve and the world they (must) create."
 
In a career spanning 23 years, he has also worked with Lowe, JWT, Ogilvy and McCann. 
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Royal Enfield appoints Yadvinder Singh Guleria as ...

He was director for sales and marketing, Honda Motorcycle and Scooter India (HMSI)

19 hours ago

Pokerbaazi and Shahid Kapoor aim to get rid of the ...

Watch the film conceptualised by Wieden+Kennedy here

20 hours ago

Big FM appoints Ishita Dasgupta as national head - ...

Her last full-time stint with The QYou

22 hours ago

Mirchi launches an audio OTT app

Titled Mirchi Plus the app intends to provide a multi-lingual and immersive audio experience for its listeners