TBWA\ India has announced the appointment of Amit Kekre as chief strategy officer. Kekre replaces Satish Krishnamurthy, who has moved within the Omnicom Group to Interbrand India as chief strategy officer.
Kekre was national strategy head at DDB Mudra Group. He joined the agency in 2011 from Grey.
Govind Pandey, chief executive officer, TBWA\India, said, “Amit is an exceptional leader and an impressive strategist. His ambition to discover and understand goes well beyond the books, tools and processes. Amit will be responsible for developing and executing an elevated strategic approach across our planning department, while working closely with the agency’s portfolio of brands.”
Kekre is the chairperson for the India chapter of Open Pride, Omnicom’s ERG for LGBTIQ+ community at workplace and will continue to lead these chapters from TBWA.
He said, “We live in times when the question of growth cannot afford to be linear, it must be discontinuous. So must be the ways to achieve it, we need a fundamental shake up from comfort zones – of how we see our brands, our businesses, the consumers they serve and the world they (must) create."
In a career spanning 23 years, he has also worked with Lowe, JWT, Ogilvy and McCann.