Campaign India Team
Mar 31, 2022

Amit Kekre moves on from DDB Mudra Group, Anand Murty and Mehak Jaini elevated

Murty and Jaini get elevated as national strategy chiefs of DDB Mudra and 22feet Tribal Worldwide respectively

Mehak Jaini (left) and Anand Murty
Mehak Jaini (left) and Anand Murty
DDB Mudra Group has announced the elevation of Anand Murty and Mehak Jaini as national strategy chiefs of DDB Mudra and 22feet Tribal Worldwide respectively. 
This move follows the exit of Amit Kekre, who was national strategy head at DDB Mudra Group. Although Kekre has not been replaced, Murty and Jaini have been given national roles for their respective agencies. 
Prior to this, Murty was strategy head at DDB Mudra Group, whereas Jaini was VP, strategy, at the group.
The duo will be responsible for leading the group’s view across advertising, digital marketing and media. They will also be in charge of brand planning and work towards achieving a deep understanding of culture and consumers, with the demands of digital transformation for their brands.
They will now also be part of DDB Worldwide’s global strategic council. 
Murty said, “It is an absolute privilege to lead the strategy team at DDB Mudra and build the network’s strategic product with a partner like Mehak. The agenda is to continue to build a team that helps drive growth for our clients and partners with creative to deliver on unexpected works – on repeat. I look forward to continuing the momentum on DDB’s effectiveness charter and the deep work on insights and culture that has enabled us to build some solid work across our vast and diverse client portfolio.”
Jaini said, “The timing couldn’t be better. With traditional businesses experimenting with their digital presence, and digitally native brands challenging what qualifies as marketing - be it exclusive experiences, metaverse extensions, or NFTs; an integrated strategy agenda like ours ensures no client is left behind. And with Anand’s team of brand and communication strategists, and 22feet’s specialist teams of digital evangelists, technologists, brand and business analysts, SEO and listening experts, data nerds and media mavericks, the full funnel wins are ripe for reaping. Looking forward to redefining what strategy can do for creative agencies.” 
Aditya Kanthy, CEO and MD, DDB Mudra Group, added, “We’re so excited about Anand and Mehak taking charge of the strategy department at the Group. They are the key to the kind of success we want to create for our people and clients. From brilliant creative work and beautiful, seamless experiences, to measured and disproportionate brand and business growth – the strategists are at the heart of the action here.  While one part of the task is to bring changes to the ways of traditional marketers, equally, they will help bring the basics of brand building and consumer thinking to help set a foundation for long-term sustainable growth for digitally forward companies.”
Campaign India

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