Year-ender 2018: 'Free accessibility is no longer a sign of popularity and reach'

Campaign India kickstarts a December series where industry leaders talk about a surprising moment from 2018 and an expectation from 2019. 

 

Here's what Gaurav Sinha, head - marketing and public relations, Audi India had to say: 

 

Value of high-quality content appreciated. Audience willing to pay for it and brands willing to pay a premium to partner. Free accessibility is no longer a sign of popularity and reach.

 

A prediction for 2019:

 

Big Data is always the most sought after marketing commodity. Therefore data governance will continue to be an important topic in the next year as well. How companies are acquiring, storing, and keeping customer data secure will be in focus. This is no longer IT guy’s job, the data security conversation will now increasing become important for all marketing units.