Beginning this month, W+K India is publishing low-cost carrier IndiGo’s inflight magazine. According to W+K’s V Sunil, each issue will be built around a focused theme, the current month’s being ‘freedom’. The superbly produced magazine (all pages 4 colour and printed on cartridge paper) features a photo essay by Bharat Sikka (see picture) titled “In Transit.” Visual led features dominate the magazine, making it both light and refreshingly different from the normal inflight magazines. According to Sunil, IndiGo and W+K are also exploring the possibility of selling the publication at such outlets as museums and art galleries.
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