Advertising Marketing In-Depth
Vinita Bhatia
Sep 22, 2025

Schneider Electric puts its power behind changing perceptions of ‘smart’ spaces

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle — and a growth engine.

Rajat Abbi, vice president—marketing for Greater India at Schneider Electric.

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