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Deepika Tewari, general manager – marketing, Tanishq on sentiment being a driver for purchase, the occasions of jewellery buying in India, and going beyond seasonality.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.