Campaign India Team
Jun 20, 2011

Wieden+Kennedy win big at D&AD for Old Spice

The Old Spice work picked up two Black Pencils, one in the 'TV commercial campaign' category and another in the 'TV commercials 21-40 seconds' category.

Wieden+Kennedy win big at D&AD for Old Spice

The entries from Mudra Communications and Ogilvy & Mather Mumbai have not won any pencils, as reported earlier. Vera, thanks for bringing this to our notice. We apologise for the error.

Wieden & Kennedy Portland swept the board at the D&AD awards, receiving a total of nine awards for its Old Spice "the man your man could smell like" campaign.

The Old Spice work picked up two Black Pencils, one in the 'TV commercial campaign' category and another in the 'TV commercials 21-40 seconds' category.

Black Pencils also went to @Radical.media for its Arcade Fire promo "the wilderness downtown" for Google Creative Labs in the'web films' category, Samuel Wilkinson Design for its "Plumen 001" lightbulb for Hulger in the 'consumer product design' category, JWT New York for its "Burma" campaign for Human Rights Watch in the "installations" category and Apple Industries for the iPad in 'consumer product design'.

Among the Yellow Pencil winners was Wieden & Kennedy Amsterdam for Nike "write the future" in the ‘TV commercials over 120 seconds' category.

Mudra Communications and Ogilvy & Mather made it to the nominations stage at the D&AD Professional Awards. Earlier, we had reported that three Indian agencies had also made it to "In Book" for the Awards. Taproot's 'Aman Ki Asha' campaign will feature in the Integrated and Earned Media catgeory, a first for a campaign from India in that category since it was started, according to the D&AD organising committee. The agency has also made it to "In Book" for Conqueror Paper's 'Colors of India' campaign in Illustration.

Leo Burnett will be mentioned under Radio for its 'Pleasure of Mixing' campaign for Bajaj Mixers, and TBWA India for 'Immigration Stamps' for Yatra.com in Graphic Design.     

Source:
Campaign India