Campaign India Team
Nov 17, 2021

White Rivers Media wins digital duties for Buds & Berries

Account won post a multi-agency pitch

White Rivers Media wins digital duties for Buds & Berries
White Rivers Media, has won the digital mandate of Buds & Berries, the d2c personal care brand from the house of CavinKare.
The agency will helm the brand’s creative and digital media strategies by building disruptive value for consumers. 
The account was won post a multi-agency pitch and will be handled by the agency’s Mumbai office. 
Amlan Pati, marketing head - digital and e-com, CavinKare, said, “Evolved consumers have evolved personal care needs. Present generation of consumers focus on ingredients, inspirations, and inclinations in life. Thus, Buds & Berries! Our garden-fresh beauty range made as per years of R&D experience, Buds & Berries will be marketed with an aim to create a distinct presence for easy discovery, quick recall and effective business performance. White Rivers Media will helm the creative & digital media strategies to achieve the first two objectives, in turn paving a natural course for the third to materialise.” 
Shrenik Gandhi, co-founder and chief executive officer, White Rivers Media, said, “The shifting consumer preferences favour a future of cut-throat Direct-to-Consumer selling.Traditional businesses that are planning to scale up must tap into the model before competition peaks. CavinKare has been strategising its digital-first and digital-only unit, leveraging expertise from its omnichannel footprint, for quite some time now. To join their journey at this critical turn, and to facilitate it forward with our solutions, has been a memorable experience to say the least.” 
Campaign India

Related Articles

Just Published

6 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

6 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

8 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

8 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.