Campaign India Team
Jun 14, 2023

White Rivers Media launches Capital Z

Aims to decode Gen Z’s social and commercial trends

White Rivers Media launches Capital Z
White Rivers Media has rolled out a proprietary research service lab ‘Capital Z’. 
The research lab aims to serve as a think tank to C-suite decision-makers, to decode Gen Z’s social and commercial trends.
Capital Z will provide primary and secondary research services to strengthen impact across multiple sectors including media/entertainment, banking, insurance and finance, real estate, sports and fitness, and D2C to name a few. 
Shrenik Gandhi, co-founder and chief executive officer, White Rivers Media, said, “At WRM, we believe in ‘being the most’, and to make the most of the crest of Gen Z in the digital world, our new venture ‘Capital Z’ joins in. With an overwhelming supply of information at their fingertips, Gen Z is malleable regarding brand choices and quick to switch interests. It’s a walk on thin ice for brands to position themselves in this landscape—a problem that our new lab will resourcefully solve.” 
Mitesh Kothari, co-founder, and chief creative officer, White Rivers Media, said, “Today, Gen Z makes decisions under the influence of their peers, opinion leaders, current fads, and pop culture. They believe in a two-way communication approach and value sustainable concepts. Considering this generation’s exponentially growing role in redefining the digital economy, it is the need of the hour that brands take a revolutionary, methodical approach to make a meaningful difference.” 
Campaign India

Related Articles

Just Published

8 hours ago

BQ Prime merges with NDTV Profit

Aims to break the business news clutter through this consolidation by providing insights and actionable financial advice at scale for its audiences

11 hours ago

Step beyond tokenism when advertising for people ...

A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit

11 hours ago

HDFC grants Kapil Sharma, Tiger Shroff, and ...

Watch the films conceptualised by Wondrlab here

11 hours ago

Agency of the Year 2023 winners: Asia-Pacific/Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards