WhatsApp takes to print to show security

BBDO India conceptualised the campaign

Sep 13, 2022 11:02:00 AM | Article | Campaign India Team

WhatsApp has extended its current campaign through which it is showcasing its safety features to print. 
The print campaign consists of an innovation through which WhatsApp shows five of its features - 'End-to-End Encryption', 'Online Presence', 'Leave Groups Silently', 'Two-step Verification' and 'Block and Report'. 
The advertisement has been conceptualised by BBDO India and has appeared in dailies that include The Hindustan Times and The Times of India.
Avinash Pant, director - marketing, Meta India, said, “At WhatsApp, privacy is in our DNA and over the years, we have consistently added layers of protection through product-features that empower people with more control over their messages. This campaign is our way of extending awareness and assurance to our users on how the new and existing built-in layers of protection help you message freely without compromising on your privacy. We want users to know that they always have a safe and private space on WhatsApp, no matter where they are and this campaign is an affirmation of WhatsApp’s continued commitment to protecting people’s private conversations.”
Josy Paul, chairperson and chief creative officer, BBDO India, said, “How do you communicate WhatsApp’s multiple layers of protection in the most engaging way in print? That was the exciting challenge. This print innovation demonstrates the benefit of each feature in a highly interactive way. It’s how WhatsApp’s privacy features continue to provide the much needed intimacy and protection for your most private moments and reinforces WhatsApp’s mission to connect the world privately.”
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