What's on India appoints Hanmer MS&L

What's on India has roped in Hanmer MS&L as its digital communications and public relations partner. As part of the agreement, Hanmer MS&L will offer strategic consultation to enhance and build awareness of the concept of television viewing guidance and take brand What’s On India across the country. The agency aims to get viewers used to the concept and help them make the right choices while watching TV, especially during unplanned viewing sessions.

Commenting on the appointment, Atul Phadnis, founder and CEO, What's On India said, “The What's On India channel is rapidly making its way to millions of TV screens across the country. While we have launched the channel in major markets through some of the largest operators, our goal is to continue to increase the channel’s coverage as well as educate consumers on the TV Guidance model. Hanmer MS&L have the ideas, experience and reach that we require and we are confident that their strategic use of digital media and effective communication will help us achieve our goals.”

Adds Jaideep Shergill, COO, Hanmer MS&L India, “What’s On India is an idea whose time has come and we are thrilled to be part of it. Television viewing guidance is very popular in the west and with the growing number of channels in India, this idea comes as an effective and timely solution. What’s On India is not a conventional channel. Being the ‘first and only’ in India, this is a fantastic opportunity for us to strengthen the brand across the country.”