Marketing Opinion
Campaign India Team
Apr 15, 2010

Whatever the season, helpfulness is in fashion

An interesting find while hanging around in the reception area of a prospective client: a charming old ad from 1934. In delicate watercolour, it shows a delivery truck that has stopped on a country road to help a female motorist in distress. This is a particularly apposite form of aid, as the company advertised sells engine oil.

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