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Miroslav Klose thundered in Germany’s second goal against Australia to get Germany underway. Over 90 minutes, Germany were by far the most impressive nation seen in the first round of the Cup. And yet the headlines next day across all media had one common quirk. They were extremely reluctant to use the word ‘brilliant’ in the same sentence as ‘the German team’.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
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