Campaign India Team
Dec 08, 2017

Weekend Wrap: 8 December 2017

In the news: Saregama Carvaan, ITW Playworx, Nine Triangles

Weekend Wrap: 8 December 2017
Krishna Mohan Jha launches Nine Triangles

Krishna Mohan Jha, a senior talent in the Digital Media space, has moved to an entrepreneurial role and launched his own venture, “Nine Triangles”. Nine Triangles offers boutique Digital strategy consulting and integrated implementation across all avenues.

ITW Playworx joins hands with Sonu Nigam
 
ITW Playworx has joined hands with musician Sonu Nigam to form a new talent management entity in the field of music called Playworx Music.
 
Playworx Music will not only scout and nurture new talent but also manage existing talent in terms of a complete 360-degree approach with respect to handling their assignments related to movies, live shows, branded content, digital extension, IP’s, etc.
 
Saregama launches Carvaan Tamil
 
Saregama launches two variants for South Indian market, namely Carvaan Tamil and Carvaan Mini - M. S. Subbulakshmi. 
 
Carvaan Tamil has 5000 preloaded songs – a wide variety of Tamil film, devotional and a few super popular Bollywood songs. The songs are handpicked using data analytics run on billions of records of music consumption of users across various platforms and categorised basis of singers, lyricists, music composers etc. 

 

Source:
Campaign India