Campaign India Team
Jan 04, 2019

Saregama Carvaan unites two cultures, adds celebrations to rituals

Watch the film conceptualised by The Womb here

Saregama has rolled out a film for its Carvaan which has been conceptualised by The Womb. 
 
It opens with the bride's father panicking over the difference in cultures between his family and the groom's. It shifts to the the man welcoming the groom's father. The gift he has for him is a Saregama Carvaan. After a brief silence when the groom's father accepts the gift, he plays a song from the device which brings joy to the celebrations and the duo embrace other.
 
The film went live on digital platforms on 3 January. 
 
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Google issues clarification on taking down apps ...

Video app Mitron and an other which removed apps from China were taken down from the Play Store

7 hours ago

Adland open letter calls for solidarity and action ...

More than 200 leaders have signed letter to address implications for industry following George Floyd's death.