Saregama Carvaan unites two cultures, adds celebrations to rituals

Saregama has rolled out a film for its Carvaan which has been conceptualised by The Womb. 

 

It opens with the bride's father panicking over the difference in cultures between his family and the groom's. It shifts to the the man welcoming the groom's father. The gift he has for him is a Saregama Carvaan. After a brief silence when the groom's father accepts the gift, he plays a song from the device which brings joy to the celebrations and the duo embrace other.

 

The film went live on digital platforms on 3 January.