Weekend Wrap: 5 October 2018

Adfest entries open

 

Entries have opened to Adfest 2019. The festival has introduced a new category - the eCommerce Lotus. Other changes include the renaming of the Promo Lotus category, which is now called Brand Experience & Engagement Lotus. The Radio Lotus category has been renamed Audio Lotus, while the Branded Content Lotus category will now be called Branded Entertainment Lotus.

 

Gozoop retains Mumbai City FC

 

Gozoop has retained the marketing mandate for Mumbai City FC. This is the third season in a row the agency will handle mainline, digital and content creation for the ISL team. 

 

Ratnadeep Supermarkets assigns creative duties to Triton

 

Ratnadeep Supermarkets has appointed Triton Communications to handle its advertising duties. The agency's Bengaluru office will handle the business. Ratnadeep Supermarkets is a retail chain with 43 markets spread across Hyderabad and Secunderabad.

 

Vyoma bags TVS Victor's digital outdoor 

 

Vyoma Media has bagged the digital outdoor advertising mandate for TVS Victor. To begin with, the agency will look at smart displays at ticket counters in Kolkata and Bihar. 

 

Wrogn partners Bengaluru FC 

 

Wrogn has tied-up with Bengaluru FC as its official lifestyle partner. Wrogn is a  fashion brand inspired by Virat Kohli. It is part of Universal Sportsbiz that also consists of brands like Imara and Ms Taken.