Campaign India Team
Mar 02, 2017

Weekend Wrap: 3 March 2017

In the news: ALTBalaji, Carrera, Leo Burnett Orchard, Zee

Weekend Wrap: 3 March 2017
Carrera gets Ranveer Singh
 
Carrera, a lifestyle and sports eyewear brand has announced Bollywood actor Ranveer Singh as its brand ambassador for India. A campaign featuring Singh has been released along with the brand's new eyewear collection hitting the stores.
 
Leo Burnett Orchard's new identity
 
Leo Burnett Orchard has announced a new identity and logo. The new identity is reflective of the agency’s vision and ambitions for itself, informed a statement. Leo Burnett Orchard is one of the two agencies in The Leo Group’s new structure in India. Leo Burnett India is the other agency in this structure.
 
Yepme expands to Europe, US
 
Indian online fashion brand, Yepme  has collaborated with Amazon to sell its merchandise in key markets worldwide. Yepme’s range of fashion products will be available in the US market and across key European markets like UK, Germany, France, Italy and Spain via Amazon’s platform. 
 
ALTBalaji launches OTT entertainment platform 
 
ALTBalaji, the digital platform under Balalji Telefilms has announced its entry into OTT entertainment space. The subscription based platform will be commercially available from April 2017. The platform is developed, designed, and integrated by Diagnal and powered by Xstream MediaMaker. 
 
ZEE enters Mali
 
Zee Entertainment Enterprises has announced its entry into the French-speaking country of Mali. The network has launched Zee Magic and Zee Cinema on DTT network – TNTSAT Africa in Mali. ZEE Africa is also partnering with the continent’s DTH platform, DStv for the launch of Zee Bollymovies, a special customised, English-dubbed, Bollywood movie channel for the African market.
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Opinion: Call it magical, transformational or a revelation; I call it Fasttrack 2018
Premium
2 days ago

Opinion: Call it magical, transformational or a ...

The author reminisces his experience from AAFA's FastTrack 2018 Professional Excellence Programme

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films continues with his weekly sketches for Campaign India

Premium
SBI assigns media duties to DDB Mudramax
Premium
3 days ago

SBI assigns media duties to DDB Mudramax

Account won post a multi-agency pitch

Premium
Anchor Electricals appoints Leo Burnett, Initiative
Premium
3 days ago

Anchor Electricals appoints Leo Burnett, Initiative

The accounts were won post multi-agency pitches