Campaign India Team
Mar 02, 2017

Weekend Wrap: 3 March 2017

In the news: ALTBalaji, Carrera, Leo Burnett Orchard, Zee

Weekend Wrap: 3 March 2017
Carrera gets Ranveer Singh
Carrera, a lifestyle and sports eyewear brand has announced Bollywood actor Ranveer Singh as its brand ambassador for India. A campaign featuring Singh has been released along with the brand's new eyewear collection hitting the stores.
Leo Burnett Orchard's new identity
Leo Burnett Orchard has announced a new identity and logo. The new identity is reflective of the agency’s vision and ambitions for itself, informed a statement. Leo Burnett Orchard is one of the two agencies in The Leo Group’s new structure in India. Leo Burnett India is the other agency in this structure.
Yepme expands to Europe, US
Indian online fashion brand, Yepme  has collaborated with Amazon to sell its merchandise in key markets worldwide. Yepme’s range of fashion products will be available in the US market and across key European markets like UK, Germany, France, Italy and Spain via Amazon’s platform. 
ALTBalaji launches OTT entertainment platform 
ALTBalaji, the digital platform under Balalji Telefilms has announced its entry into OTT entertainment space. The subscription based platform will be commercially available from April 2017. The platform is developed, designed, and integrated by Diagnal and powered by Xstream MediaMaker. 
ZEE enters Mali
Zee Entertainment Enterprises has announced its entry into the French-speaking country of Mali. The network has launched Zee Magic and Zee Cinema on DTT network – TNTSAT Africa in Mali. ZEE Africa is also partnering with the continent’s DTH platform, DStv for the launch of Zee Bollymovies, a special customised, English-dubbed, Bollywood movie channel for the African market.
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