Weekend Wrap: 28 December

Crayons bags Kumbh's outdoor rights

 

Crayons has won the outdoor advertising rights for Kumbh 2019 post a multi-agency pitch. The agency has bagged rights of 700 Outdoor sites of Kumbh 2019 at Prayagraj, an event expected to be visited by more than 12 crore people. Kumbh Mela is expected to be held between 15 January and 4 March.  

 

Sania Mirza to serve for Kesh King

 

Kesh King, an ayurvedic hair care solution range, will soon roll out a TVC featuring Sania Mirza. Mirza has been associated with the brand since 2015. The film will show Mirza discussing how Kesh King is a solution to hair fall issues post giving birth. 

 

Spaces gets Twinkle Khanna as chief style officer

 

Welspun India has announced the appointment of Twinkle Khanna as chief style officer for home furnishing brand Spaces. Khanna will help consumers with tricks and tips along with hacks about home linen through a series of masterclass videos.