Campaign India Team
Dec 27, 2018

Weekend Wrap: 28 December

In the news: Crayons, Kesh King, Spaces

Weekend Wrap: 28 December
Crayons bags Kumbh's outdoor rights
 
Crayons has won the outdoor advertising rights for Kumbh 2019 post a multi-agency pitch. The agency has bagged rights of 700 Outdoor sites of Kumbh 2019 at Prayagraj, an event expected to be visited by more than 12 crore people. Kumbh Mela is expected to be held between 15 January and 4 March.  
 
Sania Mirza to serve for Kesh King
 
Kesh King, an ayurvedic hair care solution range, will soon roll out a TVC featuring Sania Mirza. Mirza has been associated with the brand since 2015. The film will show Mirza discussing how Kesh King is a solution to hair fall issues post giving birth. 
 
Spaces gets Twinkle Khanna as chief style officer
 
Welspun India has announced the appointment of Twinkle Khanna as chief style officer for home furnishing brand Spaces. Khanna will help consumers with tricks and tips along with hacks about home linen through a series of masterclass videos. 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Times Now builds the suspense ahead of India ka result
Premium
3 hours ago

Times Now builds the suspense ahead of India ka result

Watch the digital film conceptualised by Times NOW here

Premium
Sam Singh quits GroupM, Prasanth Kumar (PK) to take over
Premium
4 hours ago

Sam Singh quits GroupM, Prasanth Kumar (PK) to take ...

Singh will join ByteDance India, a technology company specialising in content platforms as its VP, Monetisation

Premium
Madison Hiveminds bags the Domino's digital mandate
Premium
6 hours ago

Madison Hiveminds bags the Domino's digital mandate

The scope of work includes all forms of digital marketing including digital strategy, programmatic buying, digital media buying, performance and SEO marketing campaigns

Premium
Hindustan Times provides an alternative to TV News; ties up with editorji
Premium
6 hours ago

Hindustan Times provides an alternative to TV News; ...

The tie-up will offer a comprehensive coverage of the general election 2019 results on counting day