Sony Sports Network has announced the appointment of Sania Mirza as tennis ambassador. The announcement comes ahead of the French Open, which will be broadcast on Sony Sports Network. The network will also broadcast the Australian and US Open.
A campaign featuring Mirza has been rolled out through which the network aims to be positioned as the 'home of tennis'.
Rajesh Kaul, chief revenue officer – distribution and international business and head – sports business, Sony Pictures Networks India, “We truly believe that Sania Mirza's expertise and passion for tennis will be a great addition to our team, and we are thrilled to have her as the Tennis Ambassador for Sony Sports Network. This partnership with the Padma Bhushan awardee will further strengthen our position as the premier destination for tennis in India, as well as enhance the viewing experience of tennis fans in India. Sony Sports Network has been at the forefront of providing the best tennis content, and additionally, we are the first broadcasters to telecast the Grand Slams live in multiple regional languages. This initiative has been widely appreciated by viewers across India, as it has taken the sport to a wider audience.”