Campaign India Team
May 25, 2017

Weekend Wrap: 26 May 2017

In the news: Concept PR, Gio Eyewear, Matchbox Media, Maxus, Langoor, Ruder Finn

Weekend Wrap: 26 May 2017
Concept PR expands to Kerala
Concept Public Relations India has announced the launch of an office in Kochi. With this office the agency has entered the Kerala market. S. Ajith Kumar has been appointed as VP to head business in the region. Kumar moves from Government of Kerala.
Aditya Roy Kapoor for Gio Eyewear
Aditya Roy Kapoor has been signed on as brand ambassador for Gio Eyewear. A campaign featuring the actor will soon be rolled out. 
Langoor to work on Design Cafe
Langoor has bagged the mandate to revamp brand Design Cafe, a Bengaluru-based complete home interior solutions company. The account was won following a multi-agency pitch. The agency will work around revamping the brand and positioning of Design Cafe as a niche solution provider in the interior design business.
Matchbox Media, Maxus work on Sachin Tendulkar's biopic
Maxus has announced that the agency has helped conceptualise and execute the strategy for the biographical drama based on the life of cricketer Sachin Tendulkar. The movie released on 26 May. 
Matchbox Media, a media arm of ITW Playworx bagged the overseas media duties of the film.
Ruder Finn wins Lee, Lowe's India and WeWork
Ruder Finn has bagged the communication mandates for Lee, Lowe’s India and WeWork. These wins come after a series of multi-agency pitches. While Lee is a player in the fashion industry, Lowe's India is a home-improvement company with offices across India, Canada, USA and Mexico. WeWork is a platform that offers co-working office space. 
KRDS India bags IMAX's social media mandate
KRDS India has been appointed as the social media agency for IMAX in India. 
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