Campaign India Team
Oct 22, 2020

Weekend Wrap: 23 October

In the news: Gemius, Genesis BCW, Jeeru, Nucleus PR, NEC Corporation, Pride of Cows, Puma, Wunderman Thompson, Yellophant Digital

Kareena Kapoor has been appointed brand ambassador for Pride of Cows
Kareena Kapoor has been appointed brand ambassador for Pride of Cows
Genesis BCW to handle Delhi Noida International Airport
Genesis BCW has been appointed as the partner for the upcoming Delhi Noida International Airport (DNIA) at Jewar by Zurich Airport International AG. The business was won in September 2020 following a multi-agency pitch. Zurich Airport International recently received its license to design, build, operate and manage DNIA for a period of 40 years. The airport is scheduled to open in 2024. 
 
Kareena Kapoor associates with Pride of Cows
Pride of Cows, the subscription based offering from the house of Parag Milk Foods, has appointed Kareena Kapoor as brand ambassador. The announcement is made on the back of Parag Milk Foods adding products to Pride of Cows range, a curd and single origin ghee.
 
 
Jeeru gets a refreshed look
Jeera masala drink, Jeeru, from the house of Xotik Frujus, has got a refreshed look. This packaging and branding change of Jeeru, looks to reflect the drink’s fun, fizzy, spicy, and eclectic nature. 82.5 Communications has worked on this refresh.
 
 
NEC Corporation appoints Boundless, The Mavericks
NEC Corporation has appointed Boundless to handle its creative mandate and The Mavericks to handle PR. The accounts were won following a multi-agency pitch. 
 
Nucleus PR bags Vidal Health 
Vidal Health has awarded its PR mandate to Nucleus PR. The Bengaluru based company was founded in 2002 and is a third party administrator for health insurance. 
 
Mumbai City FC and Puma announce partnership
Puma has announced a strategic long-term partnership with Mumbai City FC. The partnership will see Puma become the official kit partner of the club, starting from the 2020-21 football season.  
 
Tromko appoints Gemius
Tromko has appointed Gemius to handle the digital and creative mandate for the brand. The account was won following a multi-agency pitch. Tromko is a men’s underclothing brand. 
 
Wunderman Thompson adds SF Batteries, Dynex
Wunderman Thompson South Asia has bagged the creative mandate for two more products under Exide Industries. The agency will handle SF Batteries and Dynex. For over two decades the agency has partnered Exide Industries on its flagship brand Exide. Wunderman Thompson along with its group company Mirum will look to build growth and visibility for all three brands.
 
Yellophant Digital to handle anthi's digital
Yellophant Digital is all set to launch and handle the digital and creative duties for hair care brand anthi:. The agency will handle social media, creatives, performance marketing, SEO, ORM, and influencer marketing.
 
Source:
Campaign India

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