Weekend Wrap: 22 December 2017
In the news: Gozoop, Mavcomm Consulting, MSL India, Ola and Witlinger Beer
Dec 21, 2017 08:38:00 AM | Article | Campaign India Team
Gozoop wins GNC India's mandate
Gozoop has won the digital duties of GNC India following a multi-agency pitch. GNC is a specialty retailer of health and wellness products. Gozoop will be in charge of creative (digital and mainline) in India.
Mavcomm Consulting elevates Pranjal Dutta
PR agency, Mavcomm Consulting has announced the elevation of Pranjal Dutta to the role of CEO. Dutta had joined the agency in 2013 as branch head of its Mumbai office.
Ola and Delivery Hero join forces
Ola has announced its partnership with Delivery Hero Group ('Delivery Hero'), a global online food ordering and delivery marketplace. This deal includes the transfer of Foodpanda’s India business to Ola in an acquisition deal in exchange for Ola stock. Saurabh Kochhar, who was the CEO of Foodpanda India has decided to move on to pursue other opportunities. Pranay Jivrajka, founding partner at Ola, has been appointed as interim CEO of this business unit.
MSL bags Sugar Free
Zydus Wellness has roped in MSL India for its corporate and brand communications mandate for Sugar Free. The agency won the mandate in November 2017.
Witlinger gets a design revamp
Witlinger Beer has revamped its design and rolled out a brand mascot. According to a statement from the brand, the new design with ‘British Bulldog’ as a mascot, highlights Witlinger’s British origin.