Weekend Wrap: 19 August 2016

In the news: Liqvd Asia, Ambi Pur, Carworkz, WATConsult

Aug 19, 2016 04:28:00 AM | Article | Campaign India Team

Liqvd Asia bags RR Kabel’s digital mandate
Liqvd Asia has won the digital mandate for RR Global’s RR Kabel post a multi-agency pitch. RR Kabel is a player in the wire design, technology and application space.
Ambi Pur’s ‘national smelfie challenge’
In an interactive campaign, Ambi Pur’s brand ambassador, Bollywood actor Boman Irani, is inviting consumers to click ‘smelfies’ with what they consider the most difficult household odour to get rid of. Users are invited to send those entries in to the #Smelfie contest platform during the (ongoing) contest duration of 15 days. Winners will get invites to a house party being hosted by Boman Irani, where he will combat the household odours brought in by the winners.
WATConsult launches research division, Recogn
Digital and social media agency WATConsult, part of the Dentsu Aegis Network, has launched a research division, Recogn. The speciality research unit will provide consulting solutions in areas of marketing, brand, product and consumer strategy. It will use in-house primary research tools (qualitative and quantitative) besides secondary research and social media analytics. Its first assignment is for the National Restaurant Association of India (NRAI), to contribute a chapter on ‘Digital Marketing Practices’ among the food services sector for the NRAI India Food Services Report 2016.
Mahindra collaborates with WOW Design for Carworkz
Brand design consultancy WOW Design has associated with Mahindra Group for strategising the brand creation for its new mobile and web application for car servicing, Carworkz. Mahindra First Choice Services (MFCS), a part of Mahindra Group, offers car servicing solutions. It has partnered Petronas Lubricants India to launch Carworkz.
Scarecrow adds to its art team in Mumbai
Scarecrow has brought on board additional art talent to its Mumbai office. The four new joinees are Prasad Jindam as CD; Yatin Vaidya as associate CD; and Prashant Patankar and and Azaan Sayed as creative supervisors. 
Jindam returns to the Scarecrow after a stint to pursue photography, while Vaidya moves from Rickshaw. Sayed was with FoxyMoron in his last assignment.