Campaign India Team
Jan 17, 2019

Weekend Wrap: 18 January

In the news: First Partners, Li-Ning, Niine Sanitary Napkins, Team Pumpkin, Tonic Worldwide

Weekend Wrap: 18 January
First Partners bags Dalmia Bharat Group's PR mandate
 
First Partners has won the public relations mandate for Dalmia Group post a multi-agency pitch. The mandate covers all the group companies' reputation and includes both traditional and digital communications.
 
Kidambi Srikanth signs deal with Li-Ning
 
Badminton player, Kidambi Srikanth has signed a Rs 35-crore deal with sports brand, Li-Ning. The four-year deal, will comprise of sponsorship and equipment supply. Li Ning Company is a sports brand companies from China.
 
Niine Sanitary Napkins launches 'period tracker'
 
Niine Sanitary Napkins has launched a 'period tracker' app. The app has been developed in consultation with medical professionals. The brand hopes that the app is a solution for girls and women across India to become more aware of their body’s functions and their natural menstrual cycle. The app features both Hindi and English language functionality.
 
The Souled Stores gets Team Pumpkin
 
Team Pumpkin has been appointed the PR mandate of The Souled Store. The agency will be managing the brand image, media duties, offline activation and influencer marketing for The Souled Store. The Souled Store is a pop culture merchandise brand of officially licensed products for fans. 
 
Mobiistar appoints Tonic Worldwide
 
Mobiistar, a Vietnamese smartphone brand, has appointed Tonic Worldwide as its digital creative agency for India. The account was won post a multi-agency pitch. Tonic's Delhi office will handle the mandate that consists of digital strategy, social media and ORM. 
Source:
Campaign India