Campaign India Team
Jan 17, 2019

Weekend Wrap: 18 January

In the news: First Partners, Li-Ning, Niine Sanitary Napkins, Team Pumpkin, Tonic Worldwide

Weekend Wrap: 18 January
First Partners bags Dalmia Bharat Group's PR mandate
 
First Partners has won the public relations mandate for Dalmia Group post a multi-agency pitch. The mandate covers all the group companies' reputation and includes both traditional and digital communications.
 
Kidambi Srikanth signs deal with Li-Ning
 
Badminton player, Kidambi Srikanth has signed a Rs 35-crore deal with sports brand, Li-Ning. The four-year deal, will comprise of sponsorship and equipment supply. Li Ning Company is a sports brand companies from China.
 
Niine Sanitary Napkins launches 'period tracker'
 
Niine Sanitary Napkins has launched a 'period tracker' app. The app has been developed in consultation with medical professionals. The brand hopes that the app is a solution for girls and women across India to become more aware of their body’s functions and their natural menstrual cycle. The app features both Hindi and English language functionality.
 
The Souled Stores gets Team Pumpkin
 
Team Pumpkin has been appointed the PR mandate of The Souled Store. The agency will be managing the brand image, media duties, offline activation and influencer marketing for The Souled Store. The Souled Store is a pop culture merchandise brand of officially licensed products for fans. 
 
Mobiistar appoints Tonic Worldwide
 
Mobiistar, a Vietnamese smartphone brand, has appointed Tonic Worldwide as its digital creative agency for India. The account was won post a multi-agency pitch. Tonic's Delhi office will handle the mandate that consists of digital strategy, social media and ORM. 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

APAC Effies 2023: Leo Burnett India finishes second ...

Whisper is brand of the year followed by Oreo and Dutchie Partners Life

9 hours ago

Ministry of State for Electronics and Information ...

Rajeev Chandrasekhar emphasised India's pioneering role in ensuring net neutrality and resisted telcos' 'gatekeeping ambitions' in a tweet

11 hours ago

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

11 hours ago

Times Internet's Cricbuzz and Willow TV to ...

Bags the rights from September 2023 to March 2028