Weekend Wrap: 14 September

In the news: Johnnie Walker, Vidooly, Expert Bridge, Mashable India, Tinder

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Vidooly plays in the e-sports genre

Vidooly, India’s leading video analytics marketing company, announces its entry into the $100 billion online gaming and e-Sports market with its new product offering called “eSports Analytics”. The new offering aims to be the one-stop platform for definitive market intelligence for online gaming and eSports through effective market forecasts, extensive data tracking and actionable consumer insights for brands, game studios, online streaming platforms and esports organisers.

Fork Media to launch Mashable India

Fork Media, India’s fastest growing publishing and ad tech media company, announced a new agreement with Ziff Davis, the digital media company with market-leading positions in the technology, entertainment, gaming and shopping categories, to operate Mashable India (in.mashable.com). The expanded partnership builds on Forks’ existing operation of other Ziff Davis brands, IGN and AskMen, in India.

Expert Bridge offers experts on demand

Former ITC biggie Atul Chand, former Rasna CEO Arshad Siddiqui and former ad executive Suman Varma have announced the formation of ExpertBridge, a boutique offering of experts on demand to organisations in the areas of Marketing - Brands-Digital-Trade Marketing-Sales and Distribution-Retail- PR.

Tinder launches Top Picks

Tinder becomes top-grossing app on Android. It has followed up the development with the launch of Top Picks, a premium feature that surfaces a daily, tailored list of potential matches to Tinder Gold users. It is rolling out on iOS and Android platforms in India and globally.

Johnnie Walker celebrates Mission Mars

Johnnie Walker – The Journey is celebrating the story of India’s most inspiring walk with the launch of a short film Mission Mars: Keep Walking India. The film is written and directed by Imran Khan and produced by Dharma 2.0.

Madison Digital wins the Marvel Tea business

Madison Digital has been appointed the Digital Agency-on-Record for leading tea brand, Marvel Tea in Delhi. Madison won the business in a multi-agency pitch and will handle the entire Digital mandate for both brands of the company including Search and Social media

Source:

Campaign India