Campaign India Team
Apr 30, 2011

Weekend fun: Mika Hakkinen joins Michael Schumacher

WATCH Mercedes F1's new TVC featuring Michael Schumacher, Nico Rosberg and Mika Hakkinen here

Weekend fun: Mika Hakkinen joins Michael Schumacher

Rivals on the race track, Michael Schumacher and Mika Hakkinen united along with the former's team mate, Nico Rosberg in Mercedes Grand Prix's TVC that was created to mark the start of the Formula 1 season. 

Advertising agency Jung von Matt/Neckar has created the commercial. 

The commercial shows us race drivers Michael Schumacher and Nico Rosberg returning compliments to each other by exchanging bottles of champagne. In between that, their server gets the duo two cans of Red Bull. This hints on the Red Bull Racing team and the success they endured last season. It shows the Mercedes should focus their rivalry on Red Bull racing instead of exchanging pleasentries amongst themselves. 

Enjoy the TVC here.

Source:
Campaign India

Related Articles

Just Published

2 hours ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

3 hours ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

6 hours ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

8 hours ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.