Campaign India Team
Nov 23, 2017

Watch: Mika Hakkinen's top three ad picks

View the films here

Watch: Mika Hakkinen's top three ad picks
Former Formula One world champion, Mika Hakkinen was in India earlier this month for an event organised by Diageo. Along with a chat with the Flying Finn about 'Brand Hakkinen' and more, we also asked him about his favourite brand films. 
 
These are his picks:
 
Mercedes Benz - Sunday Driver (featuring Michael Schumacher) 

Johnnie Walker Step Inside: Jenson Button The Ultimate Walk
 
Johnnie Walker Blue Label 'The Gentleman's Wager' (Makes it to the list because it was shot in Monaco, where Hakkinen currently stays)
 
Source:
Campaign India

Related Articles

Just Published

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

2 days ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

2 days ago

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

2 days ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.