Campaign India Team
Nov 23, 2017

Watch: Mika Hakkinen's top three ad picks

View the films here

Watch: Mika Hakkinen's top three ad picks
Former Formula One world champion, Mika Hakkinen was in India earlier this month for an event organised by Diageo. Along with a chat with the Flying Finn about 'Brand Hakkinen' and more, we also asked him about his favourite brand films. 
 
These are his picks:
 
Mercedes Benz - Sunday Driver (featuring Michael Schumacher) 

Johnnie Walker Step Inside: Jenson Button The Ultimate Walk
 
Johnnie Walker Blue Label 'The Gentleman's Wager' (Makes it to the list because it was shot in Monaco, where Hakkinen currently stays)
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

1 day ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

1 day ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

1 day ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come