Campaign India Team
Feb 25, 2012

Weekend fun: Microsoft's 'Googlighting' video

WATCH the new spot by Microsoft that takes on rival Google

Weekend fun: Microsoft's 'Googlighting' video

In a new chapter in the Microsoft vs Google war, Microsoft has released a digital spot called 'Googlighting' which is supposed to depict what happens when "the world's largest advertising business tries to sell productivity software on the side".

However, the spot had 10,417 dislikes, compared to 4,148 likes (at the time this was being written) on Youtube, and the war of words was still going on by defenders of both sides.

What will be more interesting to see is Google's retaliation.

Tell us what you think of the spot, and how Google could get back. 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

22 hours ago

Arpit Garg takes over as president of Weber ...

As president for India, he will strengthen its leadership across communications and advisory services.

23 hours ago

Collective Creative Labs delivers adaptive travel ...

Collective Creative Labs has executed a travel-led campaign for Oppo that reflects changing approaches to production in lifestyle advertising.

2 days ago

Kingfisher Premium launches brand film for Tata WPL

The film highlights women’s cricket through energy, music and shared celebration.

2 days ago

‘Posting Zero’ is just the tip of the iceberg

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.