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AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.
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In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.
'Nazar Atak Jaaye' campaign turns heads—literally—to showcase Snapdeal’s affordable fashion for India’s style-savvy shoppers.
The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.
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