Weekend fun: Ice Dew's campaign for Olympics 2012

Sixty per cent of your body is made up of water. You just can't ignore this fact. BBH Shanghai will make sure you don't. Want to know how?

Watch their TV commercial for Ice Dew here:

Now go ahead and have a joyous weekend. But don't forget to quench your body's thirst for water every now and then.

Credits:
Client: Ice Dew
Agency: BBH Shanghai
Creative: Yu Kung
Agency producer: Bernice Wong
Director of photography: Alan Yap
Producer: Geok Lem, Tom Whitehead
Director: JJ Keith
Production house: Nice Shirt Films/The Loft