Campaign India Team
May 24, 2024

Clear Premium Water’s commercials champion conscious living, responsible waste management

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

Clear Premium Water's ‘Live Consciously, Choose Wisely’ digital video commercial
Clear Premium Water's ‘Live Consciously, Choose Wisely’ digital video commercial

Clear Premium Water has launched a series of three digital video commercials (DVCs) that champion the cause of conscious living and responsible waste management. It underscores the packed water company’s attempt to promote mindful consumption and eco-friendly practices while also raising awareness about counterfeit products.

Nayan Shah, founder and CEO of Clear Premium Water, said, “Our new series of DVCs aims to inspire and empower people to live consciously, choose wisely, and act responsibly. Through these narratives, we hope to encourage a collective movement towards a more sustainable world.”

The first DVC in the series, titled ‘Live Consciously, Choose Wisely’, depicts a group of children in a playground who later head to a nearby store for refreshments. It gently nudges viewers to make healthier choices from an early age by promoting mindful consumption and highlighting the significance of prioritising hydration over sugary drinks.

The second DVC, #FakeSeFree: Embrace Authenticity’, is a call to action against counterfeit products. Set against a backdrop of enticing deals and polished packaging, it features a differently abled man navigating through numerous offered bottles before selecting one that has the Clear brand name on its side. The ad sheds light on the fraudulent nature of counterfeit goods while championing the authenticity of genuine products, prompting consumers to be smart shoppers by making discerning choices and championing genuine brands.

The final DVC, ‘Dispose Responsibly, Preserve Our Planet’, highlights the importance of responsible waste management by showcasing how people from any walk of life can take conscious steps towards a cleaner future. The visuals focus on a municipality cleaner having a tough day at work and then choosing Clear for his hydration and waste disposal. The visuals encourage consumers to make responsible choices about waste disposal, like sorting their trash, which can create a positive impact on a global scale. 

Source:
Campaign India

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