Campaign India Team
Jun 19, 2020

Weekday matches attract more advertising minutes per match during Bundesliga

As the English Premier League returns, advertising during the Bundesliga plateaus

Bayern Munich were crowned champions this week
Bayern Munich were crowned champions this week
Weekday matches of the Bundesliga (German League) have attracted more advertising minutes per match in India compared to weekend matches according to data shared with Campaign India by TAM Media Research and TAM Sports. 
 
Weekday matches have attracted advertising of an average of ten minutes per match compared to nine minutes per match during the weekend. Big games such as Borussia Dortmund v Bayern Munich as well as the game in which Bayern Munich sealed their eighth consecutive league title have been held on weekdays.
 
The league, which saw advertising minutes per match peak at 15 during the third gameweek, saw a dip in the last gameweek to nine minutes per match. This week too, it saw nine minutes of advertising per match. Now, with competition from the restart of the English Premier League as well as lesser interest because of the league already won, it's unlikely for an increase in advertising minutes.  
 
Top  Brands % share
Savlon Range Of Prods 21%
Hero Motocorp 17%
JSW Cement 17%
Apple Iphone Se 12%
Mi 10 5g 6%
International Cricket Council (ICC) 6%
Amul Milk 5%
Amul Masti Dahi 4%
Amul Dark Chocolate 3%
Amul Kool 3%

 

Source:
Campaign India