Campaign India Team
Jun 26, 2020

English Premier League steals Bundesliga's thunder, has 43% more advertising minutes

Weekday matches in the Premier League attract more advertising minutes

The first week of #ProjectRestart saw three minutes more advertising per game in the PL compared to the German League
The first week of #ProjectRestart saw three minutes more advertising per game in the PL compared to the German League
The English Premier League returned to television sets on 17 June and advertisers in India welcomed it back with 129 minutes of advertising in its first 13 games (till 23 June).  
 
The average of 10 minutes of advertising per match was significantly higher than what the German League got in its comeback week (seven minutes) according to data shared with Campaign India by TAM Media Research and TAM Sports. 
 
Weekday matches garnered 13 per cent more advertising volumes compared to weekend matches for the English Premier League.  
 
Hero Motocorp was the top advertiser followed by Apple and fitness app Cure.fit. Cure.fit has been absent from the Bundesliga list of advertisers thus far.
 
Top 10 Brands % share
Hero Motocorp 23%
Apple Iphone SE 17%
Cure.Fit 16%
International Cricket Council (ICC) 10%
Savlon Range Of Prods 8%
Cadburys Dairy Milk Silk 7%
Netflix 5%
Amul Products 3%
Amul Malai Paneer 2%
Amul Kool 2%
 
Source:
Campaign India