Campaign India Team
Jun 12, 2020

Bundesliga advertising dips in India during fifth matchday post restart

One one new advertiser during latest round of games

JSW Cement and Savlon topped the advertising charts for this GW
JSW Cement and Savlon topped the advertising charts for this GW
After a spike in advertising during round three and four after the restart, the Bundesliga saw a dip in advertising in India during the broadcast of the latest round of matches.
 
The eight games during matchday 30 (fifth round post the restart) saw cumulative advertising of 69 minutes, an average of less than nine minutes per game. This was at 11 minutes during round three and four.
 
The round saw the addition of one new advertiser - Xiaomi, which advertised for its latest smartphone, MI 10 5G according to data shared by TAM Media Research and TAM Sports for Campaign India.
 
JSW Cement and Savlon were the biggest advertisers during the week taking a 27 per cent share each of the total advertisements.
 
Top  Brands % share
JSW Cement 27%
Savlon Range Of Prods 27%
Hero Motocorp 22%
International Cricket Council (ICC) 11%
Apple Iphone SE 7%
Mi 10 5G 6%
 
 
Source:
Campaign India