After a spike in advertising during round three and four after the restart, the Bundesliga saw a dip in advertising in India during the broadcast of the latest round of matches.
The eight games during matchday 30 (fifth round post the restart) saw cumulative advertising of 69 minutes, an average of less than nine minutes per game. This was at 11 minutes during round three and four.
The round saw the addition of one new advertiser - Xiaomi, which advertised for its latest smartphone, MI 10 5G according to data shared by TAM Media Research and TAM Sports for Campaign India.
JSW Cement and Savlon were the biggest advertisers during the week taking a 27 per cent share each of the total advertisements.
Top Brands | % share |
JSW Cement | 27% |
Savlon Range Of Prods | 27% |
Hero Motocorp | 22% |
International Cricket Council (ICC) | 11% |
Apple Iphone SE | 7% |
Mi 10 5G | 6% |