Campaign India Team
May 28, 2020

Advertising lifts as Bundesliga adds crowd noise during telecast

Average advertisements per match increases by a minute in India during the latest round of Bundesliga matches

The game between Dortmund and Munich stood out for advertisers
The game between Dortmund and Munich stood out for advertisers

Advertising on television in India during the Bundesliga (German football league) increased during the second and third round of matches according to data shared by TAM Media Research and TAM Sports for Campaign India.

Compared to an advertising average of seven minutes per game during the first round of matches after the restart (16-18 May), the last two rounds which were played over the weekend and on Tuesday and Wednesday, advertising increased by a minute to eight minutes per game. 

The big game played on 26 May between Borussia Dortmund (placed second) and Bayern Munich (placed first) attracted 17 minutes of advertising, the maximum in this round.

The increase coincided with the use of simulated crowd stadium noise by the Bundesliga broadcasters to enhance the television viewing experience. 

In all there were 16 different brands that advertised during the last two weeks. JSW Cement led the charts among advertisers with a share of 22 per cent. JSW Cement along with Apple had not advertised during the first round of matches.

Top 10 Brands Share
JSW Cement 22%
Hero Motocorp 20%
Apple Iphone SE 16%
Savlon Range Of Prods 15%
Interantional Cricket Council (ICC) 12%
Amul Milk 5%
Amul Butter 2%
Amul Shrikhand 2%
Amul Lassi 2%
Amul Kool 1%

Note: Data was recorded only till Tuesday. Data for matches from Wednesday was not available while filing this report.




Campaign India

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