To launch slew of HD, 3D channels
To all those who didn't wait till the end of the interview, too bad. You would have arrived at a slate which informed you that Peter Mukerjea and Campaign India were having fun on April Fool's Day.
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The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.
However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
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In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.
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