peter mukerjea

Apr 01, 2011

WATCH: Exclusive: Peter Mukerjea's India plans

To launch slew of HD, 3D channels

Apr 29, 2009

In TV, you need to bet your company everyday

How many people in the media / advertising industry deal with financial investors on a regular basis? I’m not thinking here of clients but of investors in your business.Not many - I imagine and its a bloody good thing too.I’d say that because, apart from a few, the bulk of ‘ investment bankers’ don’t have a clue about how a TV media business works. They believe that the TV media business is like any other manufacturing business or a service where you buy at x and sell at y. The delta is the upside.

Mar 12, 2009

Anant’s blog: Cabbages and kings

Spent a bit of time on Facebook on Sunday and I mentioned that I was looking forward to a couple of easy days, Tuesday and Wednesday. Like hell.Got into the office on Tuesday morning to work on a memento for ‘Steady’ John Steedman. Wrapped up by noon. Went to Bandra to meet someone who will be helping Campaign India’s Goafest efforts (look out for it).Came back to the ITC Central for a cup of tea with Steady. Great chat, and out of the discussions was born a great feature idea. Look out for this one, too.

Dec 16, 2008

Holidays are good for business and advertising

What do most people do when on a weekday holiday? Maybe I should say - what do non-advertising people do when they’re on a day off because we all know what advertising people do - and I won’t talk about that as this is a family magazine!Anyway - every time there’s a holiday, most people go out with friends, family or friends and family.

Dec 16, 2008

Anant’s Blog: The Peter (Mukerjea) Principle

In one of the first issues of Campaign India, Peter Mukerjea wrote a piece on how important holidays are for economies such as India’s.

Aug 27, 2008

"Digital is biggest opportunity for monetisation:"INX's Mukerjea

Peter Mukerjea, CEO, INX Media believes that digital TV is the biggest opportunity for monetisation for broadcasters. He made this statement during a panel discussion at the 'Blink' seminar hosted by TAM Media Research.