The organisers of the Warc Awards 2020 have announced the shortlists for the Effective Use of Brand Purpose category.
Representing India on the list are FCB Ulka and McCann Worldgroup.
FCB's shortlist is for 'Out and proud - India comes out of the closet' for The Times of India.
McCann's shortlist comes for Harpic's 'Overcoming India's toilet divide'.
The shortlisted entries for the Effective Content Strategy and Effective Social Strategy categories will be announced soon.
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