Sriram Selvam
Sep 06, 2011

Wan-Ifra symposium and expo kicks off in Chennai, today

Biggest newspaper show in India to target cross-media campaigns and advertising-centric strategies

Wan-Ifra symposium and expo kicks off in Chennai, today

Wan-Ifra India 2011 Conference & Expo will commence, today. The three day expo plus conference is from 6 to 8 September 2011 is hosted by the World Association of Newspapers and News Publishers (WAN-IFRA) and co-sponsored by The Indian Newspaper Society.

The expo, being held at the Chennai Trade Centre, will features 65 national and international vendors showcasing end-to-end production cycle and workflow on press, pre-press, post-press, publishing systems and digital media domains.

Jacob Mathew, its president, will deliver the key-note address at the inaugural function; along with Christoph Riess, CEO of Wan-Ifra, a global organisation of the world's newspapers and publishers.

According to Magdoom Mohamed, managing director, Wan-Ifra South Asia, there shall be “More than 500 delegates to the conference and more than 2,000 quality visitors to the expo.”

Today's key sessions for members of ad land include trends and insights for successful crossmedia campaigns

- 'Lokmat Aurangabad Premier League A Cricket Carnival' from Lokmat newspapers won them the Wan-Ifra Digital Media Awards in November 2010. What was the concept behind this success, how they developed the campaign by Jwalant Swaroop, COO Publishing, Lokmat Media Ltd, India

- Creating crossmedia campaigns – how newspapers approach it and what do they offer – A case study by Monica Nayyar Patnaik, Joint Managing Director, Eastern Media Limited, India

The sessions on 7 September focus on Advertiser-centric strategies

- Case study: Planning a creative for cross media advertising campaign by Aneil Deepak, Head of Planning and Integration, Mudra Max

- Crossmedia advertising - how does advertisers approach crossmedia marketing and advertising - the insights for newsapaper publishers - A case study by Anu Narasimhan, Category Director - Health & Wellness, Britannia Industries Ltd., India

- Designing crossmedia plans – what are the possibilities and the challenges? by N P Sathyamurthy, COO, Lintas Media Group, India

 - Learnings: How does the largest newspaper group in India prepare its journalists for a digital world by Yatish Rajawat, Group Editor, DB Corp Ltd., India

- Tablet publishing - News reading in devices such as tablets and mobile phones are increasing. How to create pages on tablets that attract the reader by Rajesh Kalra, Chief Editor, Times Internet Ltd., India

- Mobile Publishing – How to be successful in the mobile platforms, in the wake of booming smart phone sales in India by S Balasubramanian, Head – Marketing (New Media), Dinamalar

The sessions on 8 September focus on the Power of Print

- Extraordinary advertising - Who made news this year and how can newspapers work together with advertisers by Punitha Arumugam, Chief Executive Officer, Madison Communications Pvt. Ltd., India

- Innovative advertising. What are the expectations of advertisers? How newspapers can gear up to address these demands? by Sunil Rajshekhar, Director, Times of India Group and CEO, Times VPL Ltd., India

- Closing panel: Vision 2020: The new generation of media owners describe their vision and plans on shaping the future of their media companies. What are the plans to capitalize on the digital
opportunities? What is the future direction of their companies? which include panelists like Aritra Sarkar, ABP Ltd.; Jayant Mathew, Malayala Manorama

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