Volkswagen parks PR mandate at Adfactors PR

Account won post a multi-agency pitch

Apr 17, 2023 10:29:00 AM | Article | Campaign India Team Share -

Volkswagen Passenger Cars India has appointed Adfactors PR to handle its public relations mandate.

The agency will be managing media relations, corporate reputation, crisis communications, strategic communications, social impact and digital services for Volkswagen India.

Abbey Thomas, head - marketing and PR, Volkswagen Passenger Cars India, said, “We are delighted to welcome on board, Adfactors PR as our new communications partners. The auto industry is currently experiencing dynamic shifts and we are glad we can count on a proven and dependable partner like Adfactors PR to help us navigate this ever-changing environment.”

Percy Dubash, director, Adfactors PR, said, “Volkswagen is a marquee brand that has established a reputation for setting new standards in innovation, engineering excellence, safety and sustainability. This mandate is thus a big win for us and I am confident it will make a fine addition to our already-extensive mobility portfolio.”