Vizeum India wins Allied Blenders and Distillers' media duties

Vizeum India has announced its appointment as media AoR for Allied Blenders and Distilleries (ABD), the company which owns brands including Officer's Choice and Royal Stag.

The win follows a multi-agency pitch.

Ahmed Rahimtoola, head, marketing, ABD, said, “Vizeum thoroughly impressed us with their thinking which was well balanced on our current realities as well as future aspirations. They also exhibited the right knowledge, energy, passion and the accountability we were looking for.  We look forward to this partnership taking a good shape and wish them the very best.” 

S Yesudas, MD - Indian sub-continent, Vizeum, added, “We are delighted with this win. This talks volumes about our ability to bring on board unique solutions for our clients. It is a challenging journey and we are quite excited to embark on it with ABD. We are thankful to the client management for considering us worthy. This business will be handled out of our Mumbai office, led by Samarjit  Rajkumar and assissted by his able team under Saumya Agarwal.”