MediaCom has bagged the media duties of Vivo post a multi-agency pitch. The agency's Gurugram office will handle the entire media buying, planning, strategy and implementation on mass media.
Jerome Chen, CMO, Vivo India, said, “We understand that being creative is as important for a brand as its product innovation. MediaCom’s creative ideas and approach resonate with Vivo’s ethos as an innovation-driven brand. As we continue to grow stronger in India, we believe this partnership will enable us to step up our engagement with the consumers even more. We look forward to a long and mutually successful partnership with MediaCom.”
Navin Khemka, CEO, MediaCom South Asia, said, “The growth of the telecom industry in India is unprecedented and the smartphone adoption brings exciting opportunities. Vivo is one of the leading and innovative players in this space. We are delighted to partner with Vivo and looking forward to creating unmatched brand value and innovative solutions for our consumers."
Prior to this Alliance Advertising handled the media duties for Vivo.
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