Campaign India Team
Aug 21, 2018

Vivo appoints MediaCom

The account was won following a multi-agency pitch

Vivo appoints MediaCom
MediaCom has bagged the media duties of Vivo post a multi-agency pitch. The agency's Gurugram office will handle the entire media buying, planning, strategy and implementation on mass media. 
 
Jerome Chen, CMO, Vivo India, said, “We understand that being creative is as important for a brand as its product innovation. MediaCom’s creative ideas and approach resonate with Vivo’s ethos as an innovation-driven brand. As we continue to grow stronger in India, we believe this partnership will enable us to step up our engagement with the consumers even more. We look forward to a long and mutually successful partnership with MediaCom.”
 
Navin Khemka, CEO, MediaCom South Asia, said, “The growth of the telecom industry in India is unprecedented and the smartphone adoption brings exciting opportunities. Vivo is one of the leading and innovative players in this space. We are delighted to partner with Vivo and looking forward to creating unmatched brand value and innovative solutions for our consumers."
 
 
 
 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Head & Shoulders tries to bust dandruff myths

Watch the films conceptualised by L&K Saatchi & Saatchi here

11 hours ago

Soumitra Patnekar joins Enormous Brands to lead ...

Was most recently a strategy consultant with Sideways Consulting

11 hours ago

Twitter 'feels terrible' for high-profile bitcoin ...

Twitter believes the bitcoin scam to be a "coordinated social engineering attack" that targeted some of its employees that had administrative access.

11 hours ago

TikTok content creators were entertainers but ...

The Indian Institute of Human Brands revealed the second part of its 'DNA of the Indian TikToker' report