The Crayons Network has announced the appointment of Vishnu Sharma as executive vice president.
Sharma will head the media division of The Crayons Network. He moves from Havas Media's Arena division, which was headed by him.
Kunal Lalani, chairman, The Crayons Network, said, “Vishnu's inputs shall help better navigate the complex media environment and bring incremental value for our esteemed clients. The crayons network has a unified operating model and collaboration is the cornerstone of our business model helping us to deliver full accountability of our client’s investments and bring about ideas that flourish without boundaries. The Crayons network has capabilities and is well positioned to be a data-cum-content driven media partner to brands across sectors driving their overall marketing strategy and Vishnu’s addition to the team will enhance our delivery.“
Ranjan Bargotra, president, The Crayons Network, said, “Vishnu is one of those few media professionals who have great expertise in traditional as well as digital media, which is a strong attribute in today fast changing media landscape. We are delighted to have Vishnu on board and I am certain that our clients will benefit from his rich expertise in media.”
In a career spanning 22 years he has also worked with GroupM, Madison, Zenithoptimedia, Initiative, India Today Group and HT Media.
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