The Crayons Network has bagged the creative, digital and media mandate of Punjab Tourism. The account was won following a multi-agency pitch.
The mandate for the agency is to reposition Punjab Tourism and plan the long term road map to promote tourism in the state.
Ranjan Bargotra, president, The Crayons Network, said, “It is exciting to work on a destination that is well established, yet to present it in a different light and take it a notch higher. He said that the agency is utilising the current crisis period to research and prepare the brand to face the post Covid travel scenario.The agency is currently working on a series of films and keeping the audience engaged on digital media.”
The agency had recently appointed Brijesh Kashab to head its office in Chandigarh. He was previously with Triton in New Delhi.